User Properties in Google Analytics

User properties are attributes that describe groups of your user base, such as their language preferences or geographic locations. In this video, you learn how to set up user properties and verify that they're working correctly so you can segment your data by different user groups.
Chapters:
0:00 - Introduction
2:52 - Set up a user property
3:39 - Create a variable
5:09 - Create a trigger
5:46 - Configure a GA4 Event tag
6:50 - Preview the changes
7:47 - Conclusion
Resources:
Learn more about user properties https://support.google.com/analytics/answer/12370404
A complete list of predefined user dimensions https://support.google.com/analytics/answer/9268042
Check out the demo code for this series https://github.com/googleanalytics/ga4-tutorials
Join the Google Analytics 4 Discord server https://discord.gg/djsM2JfQaG
Subscribe to the Google Analytics channel https://www.youtube.com/c/GoogleAnalytics
Instructor https://twitter.com/matt_landers
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