Twitter Ads Conversion Tracking

Setting up Twitter Ads conversion tracking is pretty simple. There really are only two main ways you can track conversions in the platform if you are not running any app promotion campaigns. This video will show you how to set up the Twitter Universal Website Tag using Google Tag Manager. We'll then talk about how to set up URL-based conversion actions. Then we'll go over how you can use the Single Event Website Tag to create conversions from custom triggers you may have created in Google Tag Manager
0:25 - Setting up your Twitter Universal Website Tag
2:28 - Setting up URL or site visit conversion actions in Twitter
5:11 - Creating Twitter conversions from event actions in Google Tag Manager
8:15 - Adding Twitter conversion actions to your ad groups
#twitterconversiontracking #twitterads #ppc #paidsocial
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