• Lesson.No : 29
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  • Measurement and Evaluation

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Course Lessons

  1. 1- What Is Public Relations?
  2. 2- Roles in Public Relations
  3. 3- Modern History of Public Relations
  4. 4- Future Trends in Public Relations
  5. 5- Ethics and Public Relations
  6. 6- The Law and Public Relations
  7. 7- Basic Research in Public Relations
  8. 8- Comm Theory and Public Relations
  9. 9- RPIE Model in Public Relations
  10. 10- PR Writing Generating Content
  11. 11- PR Writing Strategy and Style
  12. 12- Social Media and Emerging Tech
  13. 13- News Media and Public Relations
  14. 14- Corporate Social Responsibility
  15. 15- Employee Relations
  16. 16- Corporate Communication
  17. 17- Crisis Communication
  18. 18- Issue Management
  19. 19- Setting Up Your Media Relations Program
  20. 20- Defining News and Newsmakers
  21. 21- The Challenge of Media Credibility
  22. 22- Media Relations Tools
  23. 23- Working Well With Reporters
  24. 24- Spokespeople: In The Spotlight
  25. 25- Ethical and Legal Issues
  26. 26- Media Events
  27. 27- Managing International Media Relations
  28. 28- Crisis Planning in Public Relations
  29. 29- Measurement and Evaluation
  30. 30- The Counseling Function of Public Relations