Business Model Canvas Channels - Go-to-market strategy: Sales, Marketing and Customer Support

The Business Model Canvas Channel section is where you document your business model channels hypotheses, which includes your go-to-market strategy. In particular, how you will do sales, marketing and customer support for your startup - key business model generation assumptions you'll need to test!
Check out the full playlist of our "Business Model Canvas Explained" series! This series walks through each section of a business model template. Each video includes Business Model Canvas Examples of the kinds of options you might consider while completing each section of your canvas. Taken together, these provide you with an extensive Business Model Canvas Template to help you complete your own canvas so you can test your business model hypotheses!.